toto creatives - Mtoto News

Toto

Toto Kreatives is meant to be a movement that will recognize, support, and elevate the digital voices of children and youth. A movement to ensure every child has the tools, the mentorship, and the platform to express their creativity safely and powerfully in the digital world.

we aim to
engage over 2,500 young Creatives aged 8–20, including:

● Child TikTokers, Instagrammers, and YouTubers
● Young journalists, podcasters, and photographers
● Digital storytellers, animators, artists, and graphic designers
● Budding actors, poets, musicians, and dancers
● Children curious about content creation, media, or broadcasting
● Children who are interested in exploring and entering the digital creator space for the first time

The remaining participants will include parents, educators, guardians, and key industry stakeholders—ensuring a supportive, intergenerational ecosystem of learning and mentorship.

Mtoto News is Uniquely Positioned to Lead the Toto Kreatives Movement

Mtoto News is a pioneering digital media platform committed to making children visible—not only as subjects of conversation but as creators, storytellers, and active participants in shaping society. With years of experience in child-centered journalism, media training, and advocacy, Mtoto News has become a trusted name across Kenya and beyond.

We create content by children, for children, reaching over 5 million viewers annually across platforms. From digital news bulletins and storytelling programs to visual art, animations, and podcast features, our focus is always on amplifying child voices with authenticity and safety.

P – Platforms

We build safe, visible stages for children—like digital shows, training hubs, policy forums,
and festivals—to express themselves, showcase their creativity, and influence change.
➤ Toto Kreatives is one of our signature platforms, designed to spotlight the next
generation of Kenyan creators.

L – Learning

We provide structured training in digital storytelling, media literacy, content production, and ethical communication—turning curiosity into confidence.

A – Access

We ensure children from all backgrounds—including rural communities, children with
disabilities, and girls—have equitable access to digital tools and learning opportunities.

Y – Yield

Our programs deliver real impact—measured in skills gained, platforms created, content produced, and policy changes influenced. We don’t just teach; we transform.

E – Evidence

Our work is grounded in data. From national reach metrics to child participation research,
we use insights to shape our programming and prove our impact.

S – Safety by Design

Every Mtoto News initiative, including Toto Kreatives, is designed with child protection at its core. This includes onsite safeguarding policies, digital safety education, and ethical storytelling guidelines.

Toto Kreatives Youth Council

The Toto Kreatives Youth Council is a vibrant team of young creators from across Kenya who represent the voices, ideas, and dreams of children in shaping the Toto Kreatives Festival. The council leads in co-creating the festival’s programme, championing creativity, digital expression, and youth participation. Through mentorship and collaboration, they ensure that every activity reflects the true spirit of child-led innovation and storytelling.